How To Implement Review Rich Snippet

Rich snippet helps to create more interactive appearance of your webpage in SERP.

There are different sets of Rich snippet which are approved by Google.

Today we will see the how to implement Review – Rich snippet.

Schema.org provides vocabulary to create snippet that SERP page shows result with additional information like ratings, review count, description.

Let’s implement this snippet.

Here is sample example without snippet.

Basho’s is one of the best restaurant in Pune - by Zainul, October 1, 2013

4/5 stars

Very nice ambiance, food & service. ...!

Now we will add Shema.org vocabulary for this page.

<div itemprop="review" itemscope itemtype="http://schema.org/Review">    <span itemprop="name">Basho’s is one of the best restaurant in Pune </span> -    by<span itemprop="author">Zainul</span>,
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating"content="1">
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
  </div>

    <meta itemprop="datePublished" content="2013-10-01">October 1, 2013

    <span itemprop="description”>Very nice ambiance, food & service. ...!</span>

Note:

If required snippet information is not present in HTML then you can use meta tag to add snippet information. Like in above example we used meta tags for worstRating and datePublished.

Now validate you webpage in Rich snippet tools.

http://www.google.com/webmasters/tools/richsnippets

After all this process SERP won’t show your page with rich snippet.  What?

It will, but you need to wait till Google fetch this page, index it and validate rich snippet after that it will come in SERP.

Note:

Rich snippet does not increase page rank, rather your webpage standout in SERP by rich content.